I’ve been part of several start-ups. Some have failed. Some have grown. Some have exited, and I’ve ridden a unicorn. The common thread is they were keen to …
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Throw Back Thursday: Sales Hacker 2014 notes!
In 2014 when I was a sales operations manager at the pre-unicorn Duo Security, I was sent to the 1-day sales hacker conference in NYC. I had no clue what I was getting myself into...I left ready to …
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4 steps to follow when rev ops deploys your technology stack
As a company grows, it eventually deploys technology to enhance its marketing, sales, and finance efforts and effectiveness. These technologies comprise a technology stack. Often, these internal …
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Things to consider when building a technology stack
Determining the technology stack that will run your business is likely the single most important and difficult decision for any founder or founding team. Compounding this, the decision will …
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One question tells if you are mature with your business data
The answer to a single question can quickly tell me if a company is mature with its data. That question is, “What is your average sales price (ASP)?” If the answer is of the flavor of, “well, …
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The Data-Driven Customer Journey
Data drives sales. Data also needs to drive your customer’s journey. The issue is understanding which data to use when guiding your customer journey. In the last two articles, I reviewed …