‘Twas the week before the calendar’s end,
The sales reps were camming,
The marketers still planning,
All in hopes of making the CRO our friend.
The financial team shook as the ledgers they read.
Visions of cashflow danced in the CFO’s head.
When out of the blue,
We heard a most curious woo.
T’was a prospect yelling over the horde.
The voice of our ICP roared.
Their data was a disaster!
Flowing from both here and from there,
We asked about their systems, their data, and wares,
We inquired about all the things that a CFO cares.
As discovery was closed,
To a dashboard they were predisposed.
So we whipped one straight up with our engineering flair;
“Rep scorecards, financial views, digital results, & pipelines we show!”
“We can blend the data from here and data from there,”
“We can help you gain insights to everything ya know?”
The CFO sat there looking very sincere,
“Ye gads will this will cost me quite dear!”
We’d save them hours upon hours.
To unmangle the data they had found so hard to untangle.
A dashboard would give them such great powers
Justifying any spend they might have to wrangle.
While a deal we did just close,
Better than that, a problem we did diagnose.
Marshaling all the data that they’d need,
So our client can make decisions and scale at speed.
-Mark Shalinsky
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