Data Sales Science
Revenue operations made easy
As a company grows, it eventually deploys technology to enhance its marketing, sales, and finance efforts and effectiveness. These technologies comprise a technology stack. Often, these internal …
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Determining the technology stack that will run your business is likely the single most important and difficult decision for any founder or founding team. Compounding this, the decision will …
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The answer to a single question can quickly tell me if a company is mature with its data. That question is, “What is your average sales price (ASP)?” If the answer is of the flavor of, “well, …
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Data drives sales. Data also needs to drive your customer’s journey. The issue is understanding which data to use when guiding your customer journey. In the last two articles, I reviewed …
https://www.youtube.com/watch?v=sMOT9Yf6TYk Remington Rawlings (like the shotgun, like the baseball glove) and I went toe to toe under the watchful eyes of Justin Michael & Micha …
Continue Reading about Rev Ops Quiz Roundup: TQ Beyond Thunderdome – Round III →
In my last article, I wrote about utilizing the data you have to identify your ideal customer profiles (ICPs) and personas. This article digs a bit deeper into the way that an organization can parse …
Continue Reading about Title segmentation for hyper-focused targeting & messaging →
