https://www.youtube.com/watch?v=sMOT9Yf6TYk
Remington Rawlings (like the shotgun, like the baseball glove) and I went toe to toe under the watchful eyes of Justin Michael & Micha Zayner.
With the MMA gloves I got from Rick “Ghengis” Hawn after his Bellator win a few years ago, I was ready to rumble.
The questions came at a frenetic pace.
The gates opened with,
“What is the title of the person who oversees the CRO that would be below the CEO?”
The answer was the CCO, chief customer officer.
With Remington pulling that one out (he had one at his company), I took the gloves off and was ready to rumble.
The second question was more my speed,
“What is the reading literacy metric called?”
Fortunately, spelling nor accuracy was required as I tied the score with Flesch-Kincaid.
The next question however truly separated our thought process, “What do you do when your emails get blocked?”
I took the quantitative side; check your SPF, DKIM, DMARC, use Glockapps, MXTools, & Talos Intelligence to assess any technical problems.
Remington took the other tactic; assess your email, how many links do you have, how many emails are being sent, how many emails are being bounced, and is your email data so poor that you are burning your domain.
This was amazing- between these two strategies, all your email issues will be resolved.
With the tight race, the questions started getting more obscure, “what is the worst setup for getting emails delivered?”
I had to hand it to Remington, his baller answer was emailing against GDPR or CCPA protocols, no unsubscribes, or safe harbor statements.
With that out of the way it was time for a softball,
“What is the new field of operations?”
No, it isn’t a new field, it is an old field, data science, I was a data scientist before it was cool.
Moving on to the next question, “Which email metrics are vanity metrics?”
I stopped at Opens & Clicks, Remington added responses.
After successfully arguing that responses are not vanity, as both positive and negative responses are important, I won the round.
With that, the score was again tied and it was time to keep it there with, “Define the ICP and persona.”
If you don’t know this one, just read one of my articles 😉
Staying on the theme of ICP, the next question was what is the process of finding other prospects in the ICP. That was an easy answer, waterfall.
Next were some easier questions such as tools to automate LinkedIn actions, and the acronym for selling to many different roles at a company (account-based selling ABS).
With the score all tied up we had the ultimate tiebreaker-
How many custom fields does Outreach allow?
I had no clue so I guessed 25.
Mr. Rawlings, on the other hand, had worked extensively with Outreach and knew the number was 35, however you could get up to 100 if you asked their support technicians nicely.
So I lost.
It was great fun & I appreciated the opportunity.
Perhaps I will gain a chance to redeem myself in the future…
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