One of the key factors that allows a company to survive, thrive, and grow, is nailing down their ideal customer profiles (ICP) and personas. However, several issues confound these two key coordinates …
SalesIntel Webinar Recap
Wednesday April 7th, 2021 @SalesIntel was gracious enough to have me on a thirty minute webinar, that lasted a bit longer than that. If you want to hear the webinar, go ahead, I've dropped the …
Why use a dashboard?
The value of a dashboard is being to blend data from multiple sources, be they marketing automation, CRM, project management, and finance. In this way, you can see in real-time, the metrics that …
Our email automation selection: Lemlist with Lemwarm
As a company that offers fractional sales operations consulting services, it is important that Data Sales Science writes on the different sales stack tech, particularly those that we use. As …
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A selling tale…
'Twas the week before the calendar's end,The sales reps were camming,The marketers still planning,All in hopes of making the CRO our friend. The financial team shook as the ledgers they …
Data science to prospecting methodologies
When building your outbound engine, there are a number of strategies to use. The most rudimentary ones are defined as scorched earth, strategic strike, or a controlled burn. While each of these …
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