The value of a dashboard is being to blend data from multiple sources, be they marketing automation, CRM, project management, and finance. In this way, you can see in real-time, the metrics that matter.
For example, the customer acquisition cost (CAC) is the total spend on all marketing and sales divided by the total number of customers for a certain period.
Compiling that data, for most companies is not trivial as it requires knowing the total spend and salary come from a variety of sources in sales, marketing, HR, and finance. For a SaaS company with accretion, increased customer spend over time, calculating CAC can be even more difficult to determine.
Once built, a dashboard with access to data from a number of different sources, blended together, your CAC can be available at the touch of a button.
Looking forward to talking with you later today.